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CRM across channels

Single contact profile across channels with identities, timelines, segments, and list-based campaign targeting.

Stop duplicating contacts per channel. Syntra CRM merges WhatsApp, SMS, email, and voice identities into one profile with timelines, segments, and campaign lists.

The problem

  1. Customer data is fragmented across messaging, email, and voice systems.
  2. Campaigns target stale spreadsheets instead of live segments.
  3. Agents lack context when a customer switches channels mid-conversation.

How Syntra solves it

  1. CRM auto-links channel identities to a single contact record.
  2. Timelines aggregate messages, verifications, and flow sessions.
  3. Segments and lists feed Engage campaigns and inbox routing.

Expected outcomes

1

profile per customer

8

channel identities

Live

segment refresh

Syntra products

Channels

WhatsAppSMSEmailVoiceTelegramUSSDWeb chatPush

Implementation steps

  1. Enable CRM in your workspace plan and connect channels.
  2. Identity merge rules link phone, email, and social IDs automatically.
  3. Create segments from tags, behavior, or imported CSV lists.
  4. Use segments in Engage campaigns and inbox team filters.

One customer. Every channel. One record.

Unified contacts with identities, timelines, and segments for campaigns and agent context.

  • Cross-channel identity resolution
  • Activity timelines from inbox, flows, and verify
  • Segments and lists for campaign targeting
  • Agent context in every inbox thread

Teams outgrowing spreadsheets and channel-siloed contact lists.

Related solutions

Ready to deploy this solution?

Open the developer console to apply presets, bind channels, and go live.