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Deployments

WhatsApp Commerce Flows

Catalog, enquiry, and reservation journeys with Flow presets, CRM contacts, and Engage template campaigns.

Elevator pitch

Turn WhatsApp into a storefront: browse catalogs, add to cart, pay with Mobile Money or card, and send delivery updates, without building a custom app.

The problem

  1. Mobile commerce apps have high acquisition cost in emerging markets.
  2. Order status and payment reminders live in separate systems.
  3. Sales teams lack a single view of customer conversations and purchases.

How Syntra solves it

  1. Conversational Commerce preset handles catalog, cart, checkout, and tracking.
  2. Engage campaigns send delivery and payment templates to segmented lists.
  3. CRM stores identities, order context, and campaign history per contact.

Expected outcomes

3×

higher open rates vs email

14

flow presets available

1

CRM record per buyer

Channels

WhatsApp

Flow presets

conversational_commerceconversational_enquiryconversational_reservation

Implementation steps

  1. Publish the Conversational Commerce preset and bind it to WhatsApp.
  2. Sync product catalog media and payment provider credentials.
  3. Create delivery and payment reminder templates in Engage.
  4. Segment buyers in CRM for repeat campaigns.

Sales collateral

Sell, support, and retain inside WhatsApp.

Catalog to checkout in chat, with CRM-backed campaigns and delivery notifications.

  • End-to-end commerce preset with cart and payment nodes
  • Template campaigns for delivery and payment reminders
  • Unified CRM contact across chat and campaigns
  • Mobile Money and Stripe checkout support

Retailers and marketplaces serving mobile-first buyers in Africa and beyond.

Technical documentation

Related solutions

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